Jordan · PlumberHome by six. There for his son's first home run.
He stopped spending evenings chasing leads he wouldn't win. The work finds him now, and he's paid when it's done.
Better off.The ETCH Promise
You'll never know how much we saved you. That's the point.
The flood that never happened. The claim nobody had to file. The Saturday you didn't spend waiting on a plumber. Every home deserves someone looking out for it, so the family inside can get on with their life.
TonightUnder a kitchen sink somewhere, a supply line starts to drip.
Nobody knows. Not the family asleep upstairs. Not their insurer. Not the plumber ten minutes away.
In three weeks it's a ruined floor, a hotel room, and a claim that raises premiums for the whole street.
It was a two-hundred-dollar fix the night it started.
It doesn't have to go that way.
Today
Everyone around the home is working alone, in the dark.
Every one of these people wants the home to be okay. None of them can see what the others see.
The homeowner
Guesses what's wearing out, and finds out when it breaks.
The renter
Lives with problems they can't prove, and gets charged for damage that was there before them.
The pro
Pays for leads they never win, and has to charge every customer more to cover it.
The insurer
Prices what it can't see, so careful families pay for losses nobody saw coming.
The agent
Hands over the keys, and is forgotten by the first winter.
The HOA and property manager
Send a freeze warning the night before, and hope someone reads it.
The warranty company
Hears about the failure after the floor is already ruined.
The maker
Sells a water heater and never learns where it went, even when it's recalled.
Nobody here is the villain. They just can't see. And every family pays for it.
What the dark costs
Money that should stay in families' pockets leaks out of the home every day.
- Damage that never had to happen
A drip becomes a flood because nobody looked. The average water or freeze claim is $15,400, and everyone's premiums carry it.Triple-I, 2019–2023 average
- Leads nobody won
Pros pay to chase jobs they lose. That cost doesn't disappear. It's built into the price of every job they do win.
- Paying full price, one part at a time
Families buy a water heater, a dishwasher, a roof, alone and in a hurry, after it breaks, at whatever price is on the tag that day.
- Care that never counts
A family looks after a home for years and sells it with nothing to show for it. Buyers can't tell a cared-for house from a neglected one.The typical seller owned for 11 years · NAR 2025
- Disputes nobody can settle
Deposits, claims and warranties turn into arguments, because there's no shared record of what the home looked like before.
One street, and one line between everyone on it
AgentNina sold half these homes
RenterAna, two years next door
HomeownersThe Parks family
LandlordDev owns three homes here
41 years on the streetThe Hendersons
PlumberJordan, two streets over
The streetEvery story we tell happens on one street like yours.
Six households, an agent, a plumber, an insurer. Everyone wants these homes to be okay, and everyone is working alone.
ETCH draws one line between them. The drip under the Parks' sink reaches Jordan on night one, not week three.
Ana's move-in photos protect her deposit. The Hendersons hear about the freeze before their pipes do.
When one home is looked after, the whole street is better off.
Better off
We don't measure ETCH in features. We measure it in evenings.
Four people from the street. None of them think about ETCH much. That's how you know it's working.
Dramatization. Actors portrayed.
Ana · RenterEvery dollar of her deposit, back.
Her move-in photos were sealed with the date two years ago. On move-out day, nobody had to argue.
Better off.The Hendersons · 41 years on the streetTheir daughter is 900 miles away. She sleeps fine.
The water heater turned fourteen this spring, and the home's record knew it. Jordan swapped it on a quiet Tuesday, before it ever leaked, and their daughter watched it get done from Denver.
Better off.Nina · Real estate agentA client from five years ago calls her first.
She handed over the home's record with the keys and stayed useful every winter since. When they were ready to move up, there was only one call to make.
Better off.The work you'll never see
The best night with ETCH is the one where nothing happens.
Prevention is hard to see, because the proof is a quiet house. This is what didn't happen on the street this year.
- A ruined kitchen floorCaught on night one
- A week in a hotelNever needed
- A claim that raised the street's premiumsNever filed
- A Saturday waiting on a no-showVerified pro, on time
- An argument over a depositSettled by the record
You'll never get a bill for the disaster that didn't happen. That's the whole idea.
Who it helps
Everyone in the circle gets something real.
HomeownersKnow your home, and let your care count.
- See what's wearing out before it breaks
- Fix it small, at a fair price, cheapest first
- A verified pro at the door, every time
- A record that proves your care when you sell
RentersA home that works, and proof that protects you.
- Report a problem with a photo and be heard
- Move-in condition sealed, so your deposit comes back
- The same storm and freeze alerts as any owner
- Free, always
ProsGet work without buying leads.
- Real jobs from homes that need them
- Pay when the job closes, never to chase it
- A reputation that follows you from house to house
- Lower costs to find work mean you can charge fairer prices
InsurersFewer, smaller claims, priced on the truth.
- Prevention that actually gets done
- Claims that arrive with the facts
- Customers who stay because you protected them
Agents and brokeragesClients for life, and homes that sell with proof.
- Hand over the home's record with the keys
- Stay in their home all year
- Be the first call when they move
HOAs and property managersCommunities protected together.
- One alert reaches every home
- No leak running into the unit below
- Condition you can see before it shows on the street
Warranty companies and makersFailures caught early, products that find their homes.
- A repair instead of a replacement and the damage around it
- Recalls that reach the exact homes
- Replacements that fit the opening
NeighborhoodsStreets that come through storms together.
- Every home warned before the hail
- Local pros kept busy close to home
- Money spent on homes, not on damage
Example home
The ETCH Score
One honest number the whole circle can trust.
From 175 to 975, the Score measures how likely a home is to suffer a major failure or water loss in the next two years. Every point traces to a real part of the house, so nobody has to take it on faith.
- Systems24%
- Safety18%
- Envelope17%
- Lifecycle16%
- Resilience15%
- Air and water10%
For familiesWhere you stand, and the cheapest thing to do next.
For buyersProof of how a home was cared for, before they make an offer.
For insurersA way to price care instead of guessing.
For prosGood work shows up in the number.
Where the savings come from
When the waste stops, the money goes back to the people who live there.
Damage avoidedThe small fix instead of the flood
The drip caught on night one is a repair. The one caught in three weeks is a construction project.
No lead feesFairer prices from pros
Pros who don't pay to find you don't have to charge you for the ones who got away.
Better buyingParts, appliances and furniture that fit
The record knows the opening, the model and the age, so replacements are matched to the home and bought at better prices, planned before the emergency.
Proof that paysCare that's worth something
A record that shows a cared-for home is worth more when it sells, and gives insurers a reason to price it fairly.
These are the goals we're building toward with every partner. Savings depend on the home, the market and the partner's own pricing.
What we believe
Everyone better off, or we're not done.
It's the sentence our team comes back to whenever a decision gets hard. These six beliefs are how we keep it.
When we see it, we act.
A warning nobody acts on is just noise. When ETCH notices something, it ends with a fix, not a notification.
Nobody loses so someone else can win.
Not the family, not the pro, not the partner. If one of them is paying for another's win, we built it wrong.
Cheapest fix first.
The twenty-dollar hose before the two-thousand-dollar job. That's how people know the big recommendations are honest.
Give people their time back.
Fewer emergencies, fewer phone calls, fewer lost Saturdays. Time with family is the real return.
Show the work.
Every number traces to something real, and we say plainly what we haven't measured.
Leave it better than we found it.
Every home, every job, every street. The record should be worth more tomorrow than it is today.
Our promise
What we promise every home, no matter how big this gets.
- Free for homeowners and renters.
The record, the app and the alerts. Always.
- The record belongs to the home.
And to the people who live in it. Not to us, and not to whoever paid for the inspection.
- Pros never buy leads.
They're paid when the work is done, so they can spend their money on doing it well.
- Verified, every year.
Anyone who comes through your door is background-checked every year, not once at sign-up.
- Your data is never used against you.
Household details are shared only with your yes. Partners see the big picture, not your kitchen.
Somewhere tonight, a pipe starts to drip. This time, someone notices.
Better off.
One home. Everyone on its side. Find where you fit.
