Core
$99/month
For solo subcontractors
- 6.5% of the first $10,000 of a job
- 3% above $10,000
- 5 service ZIP codes, more at $15 a month each
- 2 techs, more at $10 a month each · 1 office seat
- 20% of the fee on jobs your photos find
ETCH Pro: stop buying leads. Diagnosed jobs, and you pay only when the work is done.
Your job · on recordNew faucet and supply lines
Found · handymanCabinet door off its hinge
Found · electricalOutlet missing its cover plate
Found · tileCracked backsplash tile
ETCH Pro
Your photos find your next job.
Stop buying leads. Jobs arrive already diagnosed, you pay only when the work is done, and the photos you already take find you the next one.
- Homeowner jobs
- Rental work orders
- Jobs your photos find
- Storm and seasonal work
- Recurring maintenance
On the jobYou came to replace a kitchen faucet.
Done. You take the after photo you always take.
Photo intelligenceETCH reads everything in the frame. Not just your job.
Photo intelligenceETCH reads everything in the frame. Not just your job.
Three more jobs, routed to the right trades. You keep a share of each.
Scroll
Next morningA rental work order lands. Already diagnosed.
Sent across the operator's vetted pros. You're top of the list.
No lead fee. No cold calls. You pay only when the job is done.
Single-family rentalThe resident already sent the photo.
Access window, entry steps and the pet note are in the job.
TrustEvery pro and tech is background-checked before their first job.
On siteThe right part, matched before he left. Then a dry towel on the new fitting. Done right the first time.
Completion verified by photosBefore and after photos close the job.
Your shares are paid monthly.
Storm WatchMonths later, a storm rolls through.
ETCH checks the homes you've photographed and finds the work first.
Do good work and your standing climbs. Higher standing, first look at more jobs.
The next morningJordan checks the week before he backs out of the driveway.
1 · Homeowner jobsDiagnosed from the homeowner's photo. Sent to a short list of the best pros.
2 · Rental work ordersOperators dispatch across their approved pros. Great work moves you up their list.
3 · Jobs your photos findAnother trade closes the job. You keep a share of the fee.
4 · Storm and seasonal · 5 · MaintenanceWork found after the weather turns, and service that repeats on homes you know.
The vendor network
Built to be the best vendor network in home services.
One ProPass and one score put you in front of every kind of home that needs a vetted pro. We bring ETCH Pro to each sector through our partners and the associations they already trust, so the work finds you instead of the other way around.
- HomeownersDiagnosed repairs and the upkeep their home record calls for
- Single-family rentalsWork orders and unit turns from operators who need one vetted vendor list
- Property managersRecurring maintenance across every door they manage
- Short-term rentalsFast turnarounds between guests
- Senior livingCareful work in homes where trust matters most
- BuildersWarranty work and the first years after move-in
- InsurersPrevention work that stops small leaks before they become claims
- HOAsCommunity-wide work, shown to every member
Every pro is background-checked, licensed and insured where the trade requires it, and reviewed by a person. That's why each of these sectors can trust one network.
How the algorithm works
No bidding wars. The best pro for the job gets the first look.
Three numbers decide who sees which job, and how a firm is rated. You can see every one of them in the app, and you can raise every one of them.
A job comes in
Plumbing
Kitchen sink leak
Homeowner · ZIP 40112 · Same-day
Homeowner sees: Matching your request
- Hard filtersTrade, capacity, and license, insurance and background check all current. Service ZIPs too: every person declares theirs at onboarding, the firm can change them any time, and a tech outside their ZIPs is never offered the job. An expired insurance certificate takes a firm out, full stop.
- Match Score out of 100Every eligible firm is scored on this one job.
- Offered to the top 3 at onceEach gets a live window: 5 minutes for emergencies, 15 for same-day, 45 for routine.
- A pass rotates in the nextPassing fast costs nothing. Letting the window run out costs a little responsiveness.
- First to accept gets the jobThe others are told right away. The homeowner sees who's coming and when.
Proximity 35Rating and quality 15Responsiveness 20Priority Score 10Capacity 20
Behind the scenes. In the app you see the offer and its countdown, never your rank against other pros. Example firms.
Jordan's Priority Score
78 / 100
Recalculated every night. A higher score puts you in front of more jobs first.
Tap what you'd do this month
The badge ladder · what homeowners see
- VerifiedLicense, insurance and background check confirmed. Required to get any job.
- Trusted10 jobs on ETCH · 4.0 stars · on time 80% · 90 days
- Preferred35 jobs · 4.4 stars · on time 90% · 6 months · priority placement
- Elite100 jobs · 4.7 stars · on time 95% · photos on 80% of jobs · 12 months
Only jobs completed and verified on ETCH count. Self-reported work counts for nothing.
83Strong
Reed Plumbing & Drain · Example
Undispatchable. An expired certificate doesn't cost points, it stops every offer until the renewed one is uploaded.
Each tech's own score · owner view · Illustrative example
Dev K.Strongest: photos on every job91
Luis G.Strongest: on time, every time88
Maya T.Holding her back: response time. Answer within 15 minutes: +479- SPSam P.Background check pending. Can't be assigned yet.—
The firm score isn't an average of its people. It combines company factors with how the crew performs. Each tech only sees their own score.
Contractor licenseRead and checked with the state board
How it started · Your Digital BriefcaseTen minutes at the kitchen table.
Snap the license and the insurance certificate. ETCH reads them and checks them.
W-9, business entity, bond and a lawsuit screen, all in one place. Renewals flagged before they lapse.
Then add the crew. Each person builds their own ProPass.
Service area · set at onboardingAnd picks the ZIPs they'll work. Dispatch never sends them anywhere else.
ProPass · in areaJordan R. · clear · ZIP 40107
Your ProPassEvery person who walks in carries one.
Licenses, certifications, a clear background check renewed every year, and the ZIPs he works.
The homeowner sees who's coming, and that he's checked. License numbers stay private.
We only take the bestEvery applicant is reviewed by a person. Not every pro gets in.
Jordan · OwnerFirm Power Score 83 · Strong
Dev K.ProPass clear · 91
Maya T.ProPass clear · 79
Luis G.ProPass clear · 88
A year laterOne truck became three crews.
Every tech carries a ProPass and their own score.
Jordan runs it all from one screen.
For firms with crews
Run every crew from one screen.
Your techs use the ETCH Pro app in the field. In the office you see the offer queue, who's where, every job in motion and every payout. Dispatch knows who works where: your office sees only the techs who cover the job's ZIP, ranked. Every tech is background-checked before entering any property.
pro.etch · Office
Illustrative example Example data. Illustrative people, not real pros.
Your service area
Every home in reach, ZIP by ZIP.
Your plan sets how many ZIP codes you cover. Inside them, every home on the ETCH network can send you work: rentals, homeowners, apartments, short-term rentals and senior living. Each tech picks the ZIPs they work inside your area, so dispatch always knows who can take a job. Switch to Markets near you to see what a bigger plan opens up.
Illustrative example · estimates
Calculator
No door knocking. No cold calls. The work comes to you.
Tell us four things you know: where you work, your trade, your crew and your plan. We fill in the rest from how homes on the network need work, and show you how it stacks up against buying leads or knocking doors.
How we estimate this
Plans
Three plans. One simple job fee.
You only pay a job fee on jobs you complete: a percentage of the first $10,000 of each job and 3% of anything above it. Higher plans lower the fee and include more ZIP codes and techs. Every plan earns the same 20% share of the jobs your photos find.
Pro
$149/month
For general contractors and small crews
- 5.5% of the first $10,000 of a job
- 3% above $10,000
- 12 service ZIP codes, more at $15 a month each
- 6 techs, more at $10 a month each · 3 office seats
- 20% of the fee on jobs your photos find
- Jobber and Housecall Pro sync (coming soon)
Business
$249/month
For firms with multiple crews
- 4% of the first $10,000 of a job
- 3% above $10,000
- 25 service ZIP codes, more at $10 a month each
- 20 techs, more at $10 a month each · 10 office seats
- 20% of the fee on jobs your photos find
- Jobber and Housecall Pro sync (coming soon)
- Crew dashboard and Storm Watch across every ZIP
Add-ons
- Extra tech$10/moEvery plan and Markets
- Extra ZIP code$15/moCore and Pro · $10/mo on Business
- Extra office seat$15/moEvery plan and Markets
- Storm Watch$29/moCore and Pro · included on Business and Markets
- Scout$49/moAdd-on · $99/mo on its own
- Co-marketing kit$149/moYard signs, door hangers and digital assets with your logo. Doesn't affect rank.
Free on every plan: review requests after each job, and multiple trades on one profile. Background checks aren't an add-on: every tech needs one, $35 per tech, renewed every year.
ETCH Pro Markets
For trade companies with branches in more than one market, or one company that wants a whole metro.
Priced per market · $499/month HQ
Talk to salesA market is the Census metro area a branch is in, and branches in the same metro count once. You cover every ZIP code in that metro area, a fixed Census list. A branch outside any metro is a rural market: the ZIP codes within a 45-minute drive of it.
| Market size | Per month | Techs | Seats |
|---|---|---|---|
| Major metro3M+ people | $1,499 | 40 | 20 |
| Large metro1M–3M | $799 | 25 | 12 |
| Mid-size metro300K–1M | $399 | 15 | 8 |
| Small metroUnder 300K | $249 | 10 | 5 |
| Rural market45-minute drive | $149 | 5 | 3 |
ExampleA major metro $1,499 + a large metro $799 + a small metro $249 + HQ $499 = $3,046 a month, with 75 techs and 37 office seats included.
- HQ: one dashboard and dispatch across markets, one invoice and one payout, licenses, insurance and background checks tracked state by state, a named account manager, branded reports for franchise owners
- 10% off market fees at 5+ markets, 20% at 10+ (HQ not discounted)
- Open a new market after you join and it's half price for its first 12 months
- No state pricing: a state is the sum of the markets you're in
- Business job fees: 4% of the first $10,000, 3% above, never less than 3% of a job. 3.5% on the first $10,000 once you do $3M+ a year of ETCH work
- Extra techs $10/month, extra office seats $15/month. No extra ZIPs to buy: the metro is already covered
- Onboarding: upload your branch addresses. ETCH places each in its metro area, sets the market size and price, and fills in the ZIP codes. You confirm.
- Annual contract, no setup fee. Markets change your coverage, never your rank.
No plan yet? Jobs still come through at 8% of the first $10,000 and 3% above. Everyone who works in the field passes a background check before their first job, on every plan: $35 per tech, renewed every year.
Who can join
Licensed where it's required. Background-checked, always.
Every person who enters a property is background-checked: owners, techs and helpers. Owners and residents see it before anyone arrives.
- Plumbing
- Electrical
- Heating and cooling
- Roofing
- Handyman
- Painting
- Flooring
- Tile
- Appliance repair
- Garage doors
- Landscaping
- Pest control
- Cleaning
- Pool
- Water heaters
- Fencing
Apply now
Get paid for the photos you already take.
Tell us about your business. We review your trade, service area and credentials, then email you the next steps, including your background check.
Why we're building ETCH
You'll never know how much we saved you. That's the point.
The flood that never happened. The claim nobody filed. The Saturday you got back. When one home is looked after, the family, the pro, the insurer and the whole street come out ahead.
Better off.
Read the ETCH Promise- HomeownersKnow your home, fix it small, and let your care count when you sell.
- RentersA home that works, and proof that gets your deposit back.
- ProsWork without buying leads, so prices can be fair.
- InsurersFewer, smaller claims, priced on the truth.
- Agents and brokeragesClients for life, and homes that sell with proof.
- HOAs and property managersOne alert reaches every home. No leak into the unit below.
- Builders, warranty companies and makersFailures caught early. Recalls that find the right homes.
- NeighborhoodsStreets that come through storms together.
Questions
Straight answers.
Is this a lead service?
No. You never buy leads. Jobs arrive already diagnosed and you pay a job fee only after the job is done.
Am I the only pro who gets the job?
It depends on who the job is for. A homeowner job goes to a short list of the best-matched pros, because some homeowners want more than one quote. A rental work order is dispatched across that operator's approved pros by match, rules and availability. Either way it's a handful of vetted pros, never a crowd buying the same lead.
Where do the jobs come from?
Five places: homeowner jobs, rental operator work orders, jobs your photos find, storm and seasonal work, and recurring maintenance on homes you already know.
Who gets accepted?
Only the best. Every application is reviewed, licenses and insurance are verified where your trade requires them, and every person who enters a property is background-checked.
What does "a share of the jobs my photos find" mean?
When your photo finds work for another trade and that pro completes it, you keep 20% of the ETCH fee on that job, on every plan. It's paid monthly.
Can a bigger plan buy me a better spot?
No. Plans change your job fee, your ZIP codes and your office seats. They never change where you rank. Every job goes to the best-matched pros on fit, quality and distance, whatever plan they're on.
How many techs can I add?
Core includes 2 techs, Pro 6 and Business 20. ETCH Pro Markets includes 5 to 40 per market, by market size. Add more on any plan for $10 a month each. Every tech builds their own ProPass with a $35 background check, renewed every year. Office seats are the logins for dispatch and payouts: 1 on Core, 3 on Pro, 10 on Business, more at $15 a month each.
How do you price a company in several cities or states?
With ETCH Pro Markets, by market. A market is the Census metro area a branch is in, priced by its size: $1,499 a month for a major metro down to $249 for a small metro, or $149 for a rural market, plus $499 a month for HQ. Each market covers every ZIP code in that metro. There's no state price: a state is just the sum of the markets you're in. To start, upload your branch addresses. ETCH places each one in its metro, sets the size and price, and fills in the ZIP codes for you to confirm.
Is everyone background-checked?
Yes. Every person who enters a property is background-checked before their first job: owners, techs and helpers.
When do I get paid?
Payouts are made monthly. Your shares are paid monthly for jobs closed with photo proof.
